Develop your employer branding
In this specific time, companies will have to attract talents in order to develop again their business and to adapt the change management implemented.
To attract people easily, with efficiency, and with low cost, employer branding is part of the HR strategy.
For many reasons, this topic is a mix between Marketing and Human Resources ; and we can see different ways to define and use employer branding. Depending your company size, your industry, your location, your business, your DNA or your management style, we can identify several kind of employer branding.
After defining this concept and the field, Stanislas Dutreil, Managing Director of Badenoch & Clark (Belgium & Luxembourg) will discuss on the direct impact on recruitment and retention and enumerate several tips to develop this employer branding.